Phra Phrom is the Thai representation of the Hindu god Brahma, who is regarded in Thai culture as a deity of good fortune and protection.

Worshipers of Phra Phrom usually offer incense, candles, jasmine flowers or jasmine garlands and young coconut milk (with water in them) in their worship, usually placing these offerings before all four heads of Phra Phrom, each head representing a different aspect of the deity; it is believed each side of Phra Phrom offers different blessings.